About Us

About LNL Beauty Co
Every flame begins with a spark! That spark ignited in 2016 when our founder, Mary Ortiz, aka Little Nail Lady, dreamt of combining her passions for community and creativity!
From that dream, a mission began, partnering with organizations like Agape House, Universal Help, Greater Mt. Calvary Church, 92Q, and various schools to bring workshops and self-care days throughout the DMV.
In 2021, we grew into LNL Beauty Co., hosting monthly workshops at IdeaLabKids and sourcing local vendors to create one-of-a-kind nail art kits.
LNL Beauty Co. isn't just a brand — it's a movement. A safe space. A celebration of self-love and growth. We exist for the girls and women who've felt like they had to dim their light, question their worth, or carry their pain alone. Here, we reclaim our stories through courage, creativity, and connection. We're here to help you create your beauty mark!
What's A Beauty Mark?
At LNL Beauty Co, a beauty mark is more than a feature on your skin — it's the mark of your uniqueness. It's the signature you're born with, the light you leave on everyone and everything you touch.
We believe everyone has a beauty mark — a purpose, a voice, a story. We're here to inspire you to uncover it, develop it, and share it with the world!
Our Mission
To inspire girls of all ages to live courageously, embrace their creativity, and build meaningful connections! We believe there are no rules on how to be YOU, just endless possibilities!
Our Vision
To create a global movement where the art of beauty meets community. Empowering girls worldwide to embrace their unique voices and unlock their potential through art, mentorship, and sisterhood, creating a safe, authentic, lifelong community that feels like home.
Core Values
Be bold, be fearless, be YOU! There's no one way to express yourself—only endless possibilities waiting to be explored.
Art has no rules, just freedom! Whether through nails, writing, or painting, creativity is about letting your emotions flow and turning them into something beautiful.
We grow, we heal, and we thrive when we come together.
Who We Serve
We serve girls and women, especially those of color, who are navigating trauma, growing pains, or self-doubt. Whether you're 10 or 35, our workshops, DIY kits, and digital resources were made with you in mind.
You don't need to be "good at art." You just need to be ready to show up for yourself, and we'll meet you with open arms.
Faith at the Core
Our foundation is built on faith, love, and divine guidance. We believe God is the ultimate Creator, and when we tap into our creativity, we tap into Him. Everything we do is rooted in our belief that serving is our purpose!
Ready to Create Your Beauty Mark?
Join our community of courageous creators today!
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